These 7 companies control almost every single beauty product you buy


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The INSIDER Summary:

  • Beauty is an enormous business with tons of of manufacturers.
  • 182 of these manufacturers are owned by seven conglomerates.
  • They make use of hundreds and make billions of annually.
  • They are also liable for promoting and the way in which we take into consideration beauty.

As shoppers, we prefer to assume that we’re making a aware resolution once we buy from a sure model, particularly in relation to one thing as private as beauty merchandise.

But it seems that 182 beauty companies fall underneath the large umbrellas of seven large producers.

Inspired by a similar graphic that shows all of the food brands owned by major corporations, INSIDER created our personal infographic that illustrates all the key beauty manufacturers and the mum or dad companies that they fall underneath.

These seven mega-companies – Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson, and Coty – make use of hundreds of individuals around the globe and make billions of in income every 12 months. They are also liable for controlling promoting and the way in which all of us take into consideration beauty every day.

Each of those seven conglomerates has extra than simply the sub-brands we listed right here, however for our functions, INSIDER selected to stay with manufacturers which can be liable for skincare (for each the physique and face), hair care, fragrance, and make-up. We didn’t embrace manufacturers that solely made merchandise reminiscent of deodorant, toothpaste, suntan lotion, or child lotion, however did depend the sub-brands of related manufacturers (i.e. Pantene and Pantene Pro-V).

What stays is a compelling have a look at who controls the beauty merchandise we’re shopping for, from fan-favorites like CoverGirl to costly and aspirational skincare strains like La Mer.

And it is mind-boggling to see how interconnected shopper manufacturers really are.

Estée Lauder Companies.

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Estée Lauder Companies was liable for 24 of the beauty manufacturers on this listing. Some of their holdings embrace the make-up and fragrances by vogue manufacturers reminiscent of Donna Karan, Michael Kors, Tom Ford, Tommy Hilfiger, and Tory Burch, every of which have their very own cosmetics and/or toiletries strains.

They even have fairly just a few well-known beauty manufacturers reminiscent of Aveda, Bobbi Brown, Clinique, La Mer, and MAC Cosmetics.

Estée Lauder as a complete made an estimated $11.three billion in beauty gross sales in 2016, according to Beauty Packaging.


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L’Oréal had probably the most manufacturers on this listing with a complete of 39 beauty manufacturers, together with main staples like Lancôme, Maybelline, Urban Decay, Garner, Essie, and The Body Shop.

They even have very costly skincare and haircare manufacturers, together with Pureology, La Roche-Posay, and SkinCeuticals.

In 2016, it was estimated they made $27.6 billion in beauty annual gross sales, according to Beauty Packaging.


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Unilever has 38 whole beauty sub-brands, and plenty of of these are staples in drugstores within the US, together with Nexxus, Ponds, TIGI, Dove, Vaseline, and Lever 2000.

Unilever additionally has fairly just a few manufacturers in style outdoors the US, together with Fair & Lovely, a “equity cream” that is marketed in India as a skin-lightening lotion for girls. It’s price noting that it has received backlash for selling one shade of pores and skin as higher than one other.

Unilever made an estimated $58.2 billion in company gross sales final 12 months, according to Beauty Packaging. $22.three was from beauty gross sales.

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Procter & Gamble has 9 whole beauty manufacturers, with an emphasis on huge identify manufacturers, together with Head & Shoulders, Herbal Essences, Olay, and Gillette.

The firm made an estimated $76 billion from company gross sales in 2016, according to Beauty Packaging, $18 billion of which was for beauty gross sales. The company just lately sold many of its beauty brands to Coty in 2016.


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Speaking of Coty, it has come out as a brand new chief within the beauty business with 33 whole manufacturers. After buying many manufacturers from Procter & Gamble, Coty now owns quite a few huge identify merchandise, together with OPI, Rimmel, Covergirl, and is behind superstar toiletries like Katy Perry, David Beckham, and Beyoncé, amongst others.

In 2016, Coty made an estimated $four.three billion in beauty gross sales, according got Beauty Packaging. After their 2016 acquisition, we count on this quantity to rise dramatically.


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Shiseido – itself a widely known skincare model – has about 30 different beauty manufacturers beneath it. Some of these are additionally make-up manufacturers, together with bareMinerals, Nars, and Laura Mercier.

The overwhelming majority are manufacturers that may not be acknowledged within the US, together with Japanese manufacturers reminiscent of Majolica Majorca, Ettusais, Maquillage, and Aqua Label, which additionally claims to “whiten” skin.

The Japanese company made an estimated $6.three billion in beauty gross sales in 2016, according to Beauty Packaging.

Johnson and Johnson.

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And lastly, the final main model we included on this listing is on the smaller aspect with 9 beauty manufacturers, however what it lacks in amount it makes up for in identify recognition.

Johnson and Johnson is a much bigger umbrella firm that features 9 beauty manufacturers, together with Aveeno, Neutrogena, Clean and Clear, and RoC, along with just a few others.

The firm additionally made fairly a bit of cash in skincare – $7.1 billion in 2016 to be precise, according to Beauty Packaging.